Only for funded B2B SaaS founders

Get More of the Customers Who Stay, From Paid Ads Judged on Payback, Not Cost per Lead

Watch the short breakdown below: how we find buyers who look like your best customers, what it costs, and whether you're a fit. No opt-in required.

Your VSL goes here16:9 Wistia embed · 2–10 min · captions on
30-minute callPricing shared upfrontGuarantee in writing
[X]+ yrsRunning paid acquisition
$[X]M+Ad spend managed
B2B SaaS onlyFunded teams, one niche
WeeklyCustomers, CAC, payback, retention
Sound familiar?

The Problem Isn't Getting Leads.
It's Getting the Wrong Ones.

Customers churn in three months

Generic ads bring in generic buyers who sign up because it looked cheap or easy, then leave and drag retention down.

Sales calls the leads junk

Your agency gets paid on form fills, so it chases the cheapest ones. Your reps waste their week on people who were never buying.

The board asks about payback

You raised, and there's a growth number on a slide with your name next to it. Cost per lead doesn't answer their questions.

You're in Ads Manager at 11pm

You're the CEO. Your job is product, hiring, investors and the big deals, not swapping thumbnails and guessing at audiences.

The fix isn't more leads. It's more of the customers you already keep, and a team that's judged on them.

The opportunity

"Meta Doesn't Work for SaaS." You Found This Page on Meta.

These ads were made only for B2B SaaS founders, and that's how you got here. No conference booth, no cold email, no LinkedIn spam. B2B buyers are people: they scroll at night like everyone else. The difference is telling Meta who your real buyer is, then letting it find more of them.

01

Built from your best customers

Every ad speaks to the exact reasons your longest-staying customers bought, so new sign-ups look like them.

02

Meta learns who actually paid

We send qualified opportunities and paying customers back to Meta, so it hunts for buyers instead of cheap form fills.

03

It compounds

Every month adds better buyer data, a warmer audience and sharper creative. Outbound starts from zero every day.

Payback calculator

Run the Numbers Your Board Will Ask About

Move the sliders to model your funnel. This is the same math we run on day one: customers, cost per customer, payback and what you keep after churn.

30
20%
$1,000
80%
2%
$10,000
New ARR you'd keep after 12 months
$775,020
after churn, from paid acquisition alone
New customers / mo
6
Cost per customer
$2,500
CAC payback
3.1 mo
LTV : CAC
16.0x
Show Me How We Get There

An illustration from your inputs, not a promise. Cost per customer includes ad spend plus our $5K/month fee.

The Operator Marketing system

We Run Acquisition End to End.
You Get Your Nights Back.

Research, ads, funnel and media buying, done for you in three phases.

01
Days 1–14

Find Why Your Best Customers Bought

We study the customers who stay longest and listen to your sales calls to find what they were desperate to fix, in their own words.

Best-customer researchSales call reviewOffer brief
02
Build

Ads and a Funnel That Turn Away Bad Fits

Ads that say who it's for and who it's not for, plus a VSL, pre-qualification and pre-call content that screen out bad fits before they book.

VSLLanding pagePre-qualPre-call videos
03
Launch → ongoing

Feed Meta Your Real Buyers, Then Scale

We tell Meta who became a qualified opportunity and a paying customer, cut every angle that doesn't bring in buyers each week, and ship the next one.

Conversion feedbackWeekly creativeScaling

Everything that's included

  • 14-day best-customer & sales call research
  • Offer & messaging brief
  • VSL script, coaching & edit
  • Landing page & pre-qualification
  • Confirmation page with pre-call videos
  • Retargeting content between booking and call
  • Speed-to-lead follow-up within 5 minutes
  • Scripted ad creative, new angles weekly
  • Meta & Instagram media buying
  • CRM → Meta conversion feedback (opportunity & customer)
  • Weekly report: customers, CAC, payback, retention
  • Direct line to a senior strategist
The investment
$5,000 / month

+ $6,000 one-time setup (research and full funnel build). 3-month minimum, then month to month. Ad spend paid directly to Meta, $5K/month minimum. No made-up "value stacks," no surprise fees.


We win when you keep customers

A performance bonus of [$500] for each new ICP customer from our ads who is still paying at day 90. Churned customers earn us nothing.

The Qualified Pipeline Guarantee

[30] ICP-qualified opportunities in your first 90 days after launch, or we keep working for free until you have them. "Qualified" is defined with you, in writing, on day one.

See If You Qualify
Is this for you?

This Is Only for SaaS Founders
Who've Already Raised

This is for you if…

  • You're a B2B SaaS that has raised a round
  • Your customers already stay, and you want more like them
  • You're ready to put real budget into paid this quarter
  • A founder will record a VSL and a few ads
  • You make decisions on data, good or bad

This is not for you if…

  • You're still finding product-market fit. No ad fixes a product people leave.
  • You want the cheapest cost per lead
  • You sell a low-ticket B2C app
  • You want to test paid with a few hundred dollars
  • You won't give us CRM access to track customers
Book Your Free Strategy Call
How we work

Three Rules We Don't Break

01

Judged on customers, not leads

We don't count form fills. We're measured on qualified opportunities and paying customers who match your ICP, and so is Meta.

02

Every number, every week

One page: customers, cost per customer, payback and retention. Good weeks and bad ones. No 200-page decks.

03

Kill what doesn't sell

If an angle isn't bringing in buyers, we cut it and ship the next one. No falling in love with ads that only get clicks.

Questions

Straight Answers Before You Book

Why $5,000 a month plus setup?

You're getting a full acquisition team: strategist, copywriter, video editor, funnel builder and media buyer, for less than one senior in-house marketing hire. And the bonus only pays out on customers who are still paying at day 90, so our upside is tied to yours.

How is this different from the agency that burned us?

Most agencies sell clicks and leads. Then sales says the leads are junk, the agency says sales can't close, and you're stuck in the middle. We're judged on qualified opportunities and paying customers who match your ICP. You see every number every week, good or bad.

What counts as a "qualified opportunity"?

We define it with you, in writing, on day one: company size, role, budget, use case, whatever your sales team actually needs. Only those count toward the guarantee.

Does Meta really work for B2B SaaS?

You found this page through a Meta ad aimed only at B2B SaaS founders. The difference is the targeting signal: we send Meta your qualified opportunities and paying customers, so it optimizes for buyers instead of cheap form fills.

What do you report on?

Every week: paying customers, cost per customer, payback and retention. Not clicks and impressions. If an angle isn't bringing in buyers, we kill it and ship the next one.

Do I have to be on camera?

Yes, a founder records the VSL and a handful of ads. We give you word-for-word scripts and coaching, and one session covers weeks of creative. Founder-led video converts far better for SaaS than faceless ads.

How fast will we see results?

The first 14 days are research and build. After launch, the goal is qualified opportunities in the first 2–3 weeks. Payback and retention take longer to show, which is why there's a 3-month minimum.

What if we're not ready?

We'll tell you on the call. If retention or product-market fit isn't there yet, ads will only make it more expensive, and we won't take your money pretending otherwise.

Next step

See How We'd Bring You More of the Customers You Already Keep

On the call we'll look at who your best customers are, where your current acquisition leaks, and what the first 90 days would look like. If we're not the right fit, we'll tell you, and you keep the plan.

Book Your Free Strategy Call
Pricing shared upfrontQualified Pipeline GuaranteeEvery number, every week
Book Your Free Strategy Call